Privacy Policy for California Residents

Last Updated: January 31, 2025

This privacy notice for California residents ("Privacy Notice") supplements AlphaLens's Privacy Notice and addresses the specific requirements under the California Consumer Privacy Act of 2018 (Cal. Civ. §§ 1789.100–1798.199) and the California Consumer Privacy Act Regulations ("CCPA").

This Privacy Notice applies to users who reside in the State of California ("consumer" or "you"). If you need assistance accessing this Privacy Notice due to a disability, please contact us at contact@deckmatch.com.

Disclosure of Personal Information for Business Purposes

AlphaLens discloses personal information to operate its business, as detailed below:

A. Identifiers

Examples: Name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name.

We collect this information from AlphaLens customers or website visitors and disclose it to:

  • Payment Processors

  • Analytics Providers

  • Data Storage Providers

  • Customer Service Providers

  • Technical Service Providers

B. Categories of Personal Information (Cal. Civ. Code Section 1798.80(e))

Examples: Name, signature, address, telephone number, bank account number, credit card number, debit card number.

We collect this information from AlphaLens customers and disclose it to:

  • Payment Processors

  • Data Storage Providers

  • Customer Service Providers

C. Commercial Information

Examples: Products or services purchased, obtained, or considered, usage patterns.

We collect this information from AlphaLens customers or website visitors and disclose it to:

  • Analytics Providers

  • Data Storage Providers

  • Customer Service Providers

  • Technical Service Providers

D. Internet Activity Information

Examples: Browsing history, search history, interaction with our platform.

We collect this information from AlphaLens customers or website visitors and disclose it to:

  • Analytics Providers

  • Data Storage Providers

  • Technical Service Providers

E. Professional Information

Examples: Company information, product data, market positioning, competitive landscape data.

We collect this information from:

  • Public sources

  • Company websites

  • User submissions

  • Third-party data providers

We disclose it to:

  • AlphaLens customers (in aggregated or anonymized form)

  • Analytics Providers

  • Data Storage Providers

  • Technical Service Providers

F. Inferences Drawn from Personal Information

Examples: Company profiles, product analysis, market positioning insights.

We collect this information through our analysis and disclose it to:

  • AlphaLens customers (in aggregated form)

  • Analytics Providers

  • Data Storage Providers

  • Technical Service Providers

Sale/Sharing of Personal Data

We do not sell personal information provided directly by our customers. However, we do process and analyze publicly available company and product information to provide our competitive intelligence services. This processed information may be shared with our customers as part of our service offering.

Your California Privacy Rights

The Right to Know

You can request disclosure of:

  • What personal information we have collected, used, shared, or sold

  • Why we have collected, used, shared, or sold that information

The Right to Delete

You can request deletion of your personal information, subject to certain exceptions.

The Right to Opt-Out

You can request to opt-out of the sale of your personal information.

The Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA rights.

To exercise these rights, contact us at contact@deckmatch.com

Authorized Agents

California residents may authorize an agent to exercise their privacy rights on their behalf. If you are an authorized agent, please provide written authorization and contact us for verification steps.

"Do Not Track"

We do not respond to Do Not Track (DNT) signals from web browsers.

Notice At Collection

Personal Data We Collect (CCPA Categories)

Identifiers

Source: User provided, automatically collected Examples: Name, email, IP, username, company domain

Customer Records Information

Source: User provided Examples: Name, contact information, billing details

Internet Activity Information

Source: Automatically collected Examples: Platform usage, search patterns, feature interaction

Professional Information

Source: User provided, public sources, web scraping Examples: Company data, product information, market positioning

Geolocation Data

Source: Automatically collected Examples: IP-based location data

Data Retention

We retain personal information for as long as necessary to provide our services and comply with legal obligations. When we no longer need personal information, we securely delete or anonymize it.

Changes to This Privacy Notice

We will update this Privacy Notice as needed to comply with applicable laws. When we make material changes, we will notify you via email or through our platform.

Contact Information

If you have questions about this Privacy Notice or our privacy practices:

Email: contact@deckmatch.com

Deckmatch, Inc.